Mobile Commerce Changes Social Media

Back in 2015, Facebook predicted that m-commerce would become prominent in the fourth quarter, driven by a younger demographic. This prediction came from Facebook IQ, the social media network’s in-house consumer research division. According to the research, nearly 30 percent of purchases generated from ads on Facebook were made from mobile devices. With these figures, Facebook was on the right path with its predictions. Today, social commerce is now at the forefront of m-commerce, with more purchases happening on mobile devices. Companies have revamped marketing and targeting efforts to keep up with the change in shopping habits, producing new apps and in-store experiences.